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Alliance Store

The Game of War Alliance Store offers a selection items that can be purchased with loyalty. Nearly everything in the store can also be purchased with Gold and the table shows which of the items are good value and which are poor value.  A low ‘Loyalty per Gold’  number indicates you should buy it with Loyalty and a higher number means it should be bought with Gold (or not at all).  Currently, the best value item in the Alliance Store are Gathers and Daily Chances and the worst value are 1 Minute Speed Ups. Resource Boosts can’t be purchased with good, so buying them with loyalty is your only option.

 Items in the Alliance Store:

ItemLoyaltyGoldLoyalty per Gold
Gather (7 days)300,000500060
Daily Chance50,00080063
Fake Army15,00020075
12 Hour Attack Boost20,00025080
12 Hour Defense Boost20,00025080
Rename Alliance16,00020080
25% March Increase Size200,000240083
Gather (24 hours)50,00060083
Hero Resurrection500,000600083
25 Marching Banners5,00050100
Alliance Chance100,0001000100
Common Gem Chest60,000600100
Common Material Chest60,000600100
Common Core Chest60,000500120
Change Profile Image10,00080125
City Rename5,00040125
Hero Select5,00040125
March Recall5,00040125
Player Rename5,00040125
Common Piece Chest60,000400150
Hero Skill Reset150,0001000150
Monster Skill Reset150,0001000150
Simple Gem Saver60,000400150
Building Nove100,000500200
Random Teleport100,000500200
100 VIP Points37,500150250
15 Minute Monster Attack Boost300,0001200250
30 Minute Monster Attack Boost500,0002000250
50,000 Hero XP100,000400250
7,000 Casino Chips50,000200250
30,000 Casino Chips200,000750267
Advanced Teleport400,0001500267
15 Minute Speed Up20,00070286
60 Minute Speed Up50,000130385
8 Hour Peace Shield200,000500400
3 Hour Speed Up150,000300500
1 Minute Speed Up5,00051000
7 Day Food Boost42,000
7 day ore boost42,000
7 day Silver Boost80,000
7 day stone boost42,000
7 day wood boost42,000


  1. In the early part of the game, material chests may be worthwhile although it is not the lowest per gold. This is to acquire glass for research gears and parchment for building gears quickly

  2. If a player gets kicked from an alliance, does he lose all his loyalty points? Is there any way to recover them?

  3. If I leave alliance and join another, do I keep my loyalty points, or do I start at zero in the new alliance?


    • Profile photo of MHY

      Unfortunately not. As a new account you are only given two beginner ports to find a kingdom you wish to be apart of. After you have used those two up you are in that kingdom permanently

  5. How do you remove the starred items from the alliance catalogue?

  6. Can you rename the ‘owner’ ? I’ve seen alliance, player Nd City rename but not owner thanks

  7. I want to give my girlfriend some gold. How do I do that?

    • Profile photo of MHY

      Apart from logging into her account and buying her gold packs the only way is to gift her items out of your gold to her. This will give her gifts from yourself and not actual gold. Gold can only be purchased, gathered or won.

  8. Is there a way to tell who is spending the alliance funds we keep getting wiped out by our rank 4 members

    • Yes you can when you click on alliance store it’ll say Store, then under that you’ll see catalog and under that you’ll see store history. It’s under store history.

  9. When I am on a resource tile, it claims that if you send a full march, you can protect it with a resource sheild..?….I have yet to see one of these in store or in packs. Also I have heard talks about something called a guardian sheild. Can anyone tell me what this is and if we will see them soon? Thank you

  10. Profile photo of Richard K

    I was hesitant to use my loyalty in the alliance store b/c I was unsure if the “loyalty funds” shown all belong to me, or if it’s shared by the alliance. If I spend all my loyalty in the alliance store, is it just mine that I’m spending?

    • Yes, it is just yours. If you have access to the catalog then you are spending the alliances funds, but in the store it is all you.

  11. Can hero X P Boost be added to store n can things be removed

    • Profile photo of Slaggy


      If you look at the alliance catalog on the alliance screen you can see exactly which items can be added and no, you can’t remove items (except by buying them).

  12. Do marching banners serve ANY purpose beside the face shown?

  13. you left out ports

  14. The gifts that are earned by the guild, is there a real world fee for these? I only ask because at the bottom of the alliance gift page it associates costs with each level of each gift, “wood, bronze, etc,” but when a gift is opened I am not prompted as usual in other games about making an in-app purchase. Thanks!

    • When members in your alliance buy gold packs everyone in the alliance gets a alliance gift so there is no fee for you only for the person purchasing the pack.

  15. It appears the table column sorts sort based on the string value and not the numeric value.

  16. How do you use the marching banners?

    • Profile photo of Slaggy

      When you send you troop out to march you tap on them. A little box will pop on where you can tap an icon to add the banners. It can take a minute or two for them to appear.

  17. can a rank 4 member sell or give a lower rank member something from the store and if so how?

    • Profile photo of Slaggy

      Hi, no. You can never gift items directly to other players. If you buy a gold package and unlock Gift Mode then you can use gold to buy items for other players however.

  18. Can you post the images for these alliance items? It sounds funny, but I love the art in this game.

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